Vision and Mission

At Sunshine Group, our mission is to become the most trusted gateway for Vietnam’s premium fruits to reach the global stage. We don’t just export products; we deliver the soul of our land, the hard work of our farmers, and the pride of a modern, ethical agricultural heritage. We are dedicated to building long-term, sustainable partnerships founded on superior quality and heartfelt service.

Supplying the Finest Quality: We strive to be the top-tier supplier of Vietnamese fresh produce, ensuring every fruit reaches our global partners at its peak freshness and optimal flavor.

Honoring the Hands of Farmers: We place the heart of the farmer at the center of everything we do. By respecting their labor and commitment, we ensure their products are recognized and valued globally as they deserve.

A Commitment to Integrity: Our mission is to foster a transparent supply chain where quality is a matter of honor, and every shipment represents the “Sunshine” standard reliable, professional, and dedicated.

Our vision is to elevate the status and redefine the value of Vietnamese agriculture on the world trade map. Sunshine Group aspires to inspire a global appreciation for our produce not just for its exquisite taste, but for the inspiring story of kindness, resilience, and the vibrant spirit of our homeland.

Raising Global Awareness: We aim to establish Vietnamese fruits and vegetables as a global symbol of premium quality, proving that our products can exceed the expectations of even the most demanding international markets.

Redefining Value through Storytelling: We want the world to see the faces and stories behind the harvest. Our vision is to transform a simple commodity into a high-value brand that carries the spirit of Vietnam.

Innovation & Adaptation: We are committed to evolving with the world’s needs. By blending traditional farming wisdom with modern innovation, we ensure our supply chain is resilient, adaptable, and mindful of future generations.