Sunshine Group: Highlights from FRUIT ATTRACTION 2026

From 6–8 October 2026, Sunshine Group participated in FRUIT ATTRACTION 2026 at IFEMA Madrid, Spain, connecting with international buyers, distributors, and professionals across the global fresh produce industry.

This year marked an important step in Sunshine’s international development, with the introduction of its Master Fruit series, the debut of WOWCHIPS branding, and opportunities to strengthen relationships with partners from different markets.

Here are four key highlights from Sunshine Group’s participation in FRUIT ATTRACTION 2026.

Introducing the Master Fruit Series for the First Time at FRUIT ATTRACTION 2026

For the first time, Sunshine Group brought its Master Fruit series to FRUIT ATTRACTION, presenting a portfolio of signature Vietnamese fruits under a unified brand concept.

The series includes MasterMango, MasterDragonfruit, CocoMaster, MasterPomelo, and MasterLongan, representing key products in Sunshine’s fresh fruit portfolio. Each brand reflects the characteristics of its respective fruit and growing origin, while contributing to a consistent identity across the company’s product range.

Through the Master Fruit series, Sunshine aims to present Vietnamese fresh produce in a more structured and recognisable way to international buyers. The initiative also supports the company’s broader efforts to strengthen product positioning, communicate origin, and develop long-term business opportunities across global markets.

At FRUIT ATTRACTION 2026, the series provided visitors with an overview of Sunshine’s key fruit categories and its approach to connecting Vietnamese growing areas with international distribution channels.

The First Introduction of WOWCHIPS Branding: Exclusive Freeze-Dried Fruit Products by Sunshine

FRUIT ATTRACTION 2026 also marked the first introduction of WOWCHIPS branding, Sunshine’s exclusive freeze-dried fruit product line.

Developed to expand the ways consumers and businesses can experience Vietnamese fruit, WOWCHIPS brings together a range of freeze-dried products, including jackfruit, dragon fruit, longan, banana, pineapple, and coconut.

By applying freeze-drying technology to tropical fruit, the product line offers an alternative format that complements Sunshine’s fresh produce portfolio. It also reflects the company’s interest in developing value-added products and exploring new opportunities in the international fruit market.
The introduction of WOWCHIPS at the exhibition provided an opportunity to present the brand to international visitors, introduce its product range, and explore potential business connections in the value-added fruit segment.

With WOWCHIPS, Sunshine continues to broaden its product offering beyond fresh fruit while building on the diversity of Vietnam’s agricultural resources.

Meeting the Global Fresh Produce Community

Connecting with international industry professionals remained an important part of Sunshine Group’s participation in FRUIT ATTRACTION 2026.
Over the three-day exhibition, Sunshine welcomed existing partners and new visitors from different markets. Discussions covered a range of business topics, including product specifications, quality expectations, sourcing requirements, supply capabilities, and potential areas for cooperation.
These exchanges provided valuable opportunities to better understand the needs of international buyers and gain further insight into market developments. They also enabled Sunshine to introduce its product portfolio, share information about its sourcing and supply operations, and explore opportunities for future collaboration.
For Sunshine, participation in international trade exhibitions is an integral part of developing business relationships and maintaining direct communication with the global fresh produce community.
The connections established and strengthened in Madrid will contribute to the company’s ongoing efforts to expand its international network and build sustainable partnerships across markets.

The Sunshine Team with International Visitors

Throughout FRUIT ATTRACTION 2026, the Sunshine team welcomed visitors to its booth for product introductions, business discussions, and professional exchanges.
Photographs taken with international guests captured moments from these interactions, reflecting the participation of buyers, partners, and industry professionals from different markets.
Beyond documenting the exhibition, these encounters represent an important part of Sunshine’s approach to international business: maintaining direct engagement, building familiarity with partners, and creating opportunities for continued communication beyond the event itself.
Sunshine would like to thank all visitors and partners who took the time to meet with the team in Madrid. Their interest and engagement contributed to a productive exhibition and provided a valuable foundation for future business discussions.

Looking Ahead

FRUIT ATTRACTION 2026 provided Sunshine Group with a platform to introduce its Master Fruit series, present WOWCHIPS to the international market, and strengthen connections across the global fresh produce industry.
As the company continues to develop its product portfolio and international presence, Sunshine remains focused on product quality, reliable supply, and long-term business relationships.
The conversations and connections made in Madrid mark another step in this ongoing journey — connecting Vietnam’s agricultural resources with opportunities in global markets.

Sunshine Group

Growing from Vietnam. Connecting with the World.

𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝘄𝗶𝘁𝗵 𝗦𝘂𝗻𝘀𝗵𝗶𝗻𝗲– The Best of Vietnam’s Agriculture At Sunshine, our mission is simple: to deliver premium Vietnamese produce with reliability you can trust. We ensure every shipment meets strict quality benchmarks while offering the competitive pricing your business needs.
SUNSHINE GROUP IMPORT EXPORT TRADING COMPANY LIMITED
World leader in premium Vietnamese agricultural products
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