Sunshine Group: Highlights from ASIA FRUIT LOGISTICA 2026

From 2–4 September 2026, the global fresh produce community came together at AsiaWorld-Expo, Hong Kong, for the 19th edition of ASIA FRUIT LOGISTIC — Asia’s leading international trade show for the fresh produce business.

Covering the entire fresh produce value chain, the event brings together growers, exporters, importers, distributors, retailers, logistics providers, packaging companies, technology providers, and other industry professionals from around the world.

In 2026, the event welcomed more than 16,000 attendees from 95 countries and regions, with 760+ exhibitors from 41 countries across 27 national and regional pavilions.

Beyond being an exhibition, ASIA FRUIT LOGISTICA is a key platform for the industry to build business connections, discover new market opportunities, exchange insights, and understand where the fresh produce trade is heading.

For Sunshine Group, being part of ASIA FRUIT LOGISTICA 2026 was an opportunity to bring Vietnamese fresh produce into these global conversations — and, more importantly, to meet the people behind the markets we aim to serve.

After three dynamic days in Hong Kong, let’s take a look back at some of the highlights from Sunshine Group.

Meeting the Global Fresh Produce Community

From the first conversations at our booth, Sunshine had the opportunity to connect directly with buyers, importers, distributors, and fresh produce professionals from different markets.

Every conversation offered a valuable opportunity to better understand what international markets are looking for — from quality standards and packaging specifications to supply requirements and logistics.

Bringing Vietnamese Fresh Produce to the Global Stage

Vietnam has a diverse range of tropical fruits, supported by different growing regions, favourable climates, and an increasingly developed export ecosystem.

For Sunshine, participating in ASIA FRUIT LOGISTICA 2026 was another opportunity to share this story with an international audience.

Our focus goes beyond introducing Vietnamese fruits.

It is about demonstrating our commitment to quality, traceability, consistency, and reliable supply — the foundations needed to build long-term partnerships in global fresh produce markets.

From Vietnamese growing regions to international destinations, every connection at the show represents another step in that journey.

From Hong Kong to the Next Destination

For Sunshine Group, we believe that establishing a strong and trusted presence for Vietnamese fresh produce in international markets requires more than exceptional products. It calls for the right connections, internationally recognized standards, operational consistency, and a long-term commitment to our partners.

Every conversation, every introduction, and every opportunity to exchange ideas brings us one step closer to that vision.

As this chapter comes to a close, we look forward to continuing the conversations beyond the exhibition — and to meeting our partners, buyers, and friends again at an upcoming destination, perhaps sooner than expected.

Until our next meeting, the journey continues.

𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝘄𝗶𝘁𝗵 𝗦𝘂𝗻𝘀𝗵𝗶𝗻𝗲– The Best of Vietnam’s Agriculture At Sunshine, our mission is simple: to deliver premium Vietnamese produce with reliability you can trust. We ensure every shipment meets strict quality benchmarks while offering the competitive pricing your business needs.
SUNSHINE GROUP IMPORT EXPORT TRADING COMPANY LIMITED
World leader in premium Vietnamese agricultural products
Clean, Certified, Trusted worldwide
▪️Website: sunshinegr.vn
▪️Instagram: sunshinegr.vn
▪️Youtube: @SunshineGroupImportExportTrade
▪️Tiktok: @sunshinegr.vn